Keeps vs Hims (2026): Which Is Better for Hair Loss?
Keeps and Hims are the two most-searched online hair loss platforms in the US. Keeps focuses exclusively on hair loss with FDA-approved generic finasteride from $20/mo and minoxidil from $10/mo. Hims offers a broader men's health formulary including hair loss, ED, and skincare, with finasteride from $22/mo. Both platforms are direct-to-consumer and ship to all 50 states.
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Keeps is a hair-loss-only platform. Its narrow focus means the entire product experience — intake, dosing guidance, follow-up — is optimised for finasteride and minoxidil. Generic finasteride starts at $20/mo (oral, 1 mg/day) and topical minoxidil from $10/mo. Keeps does not offer compounded multi-active formulations or dutasteride. The Trustpilot score of 3.0 is lower than category leaders, with some patients flagging customer service responsiveness and auto-renewal billing practices.
Hims is a broader men's health platform that includes hair loss, ED, skincare, and mental health. For hair loss specifically, Hims offers finasteride, minoxidil (topical and oral), and compounded multi-active topicals that combine finasteride, minoxidil, and tretinoin. Pricing for finasteride starts at $22/mo, comparable to Keeps. Hims' Trustpilot score of 3.0 reflects similar customer service concerns. The key differentiator is formulary breadth: Hims offers compounded topicals that Keeps does not.
Keeps
Affordable FDA-approved finasteride and minoxidil delivered to your door, starting at $20/mo with no membership fee.
Hims
Publicly traded telehealth giant with weight-loss, ED, and hair-loss programs under one roof.
Side-by-Side Comparison
| Attribute | Keeps | Hims |
|---|---|---|
| Program Fee | No membership fee | $39 first month; then $149/mo membership |
| Medication From | From $20 – $65/mo | From $149 – $449/mo |
| Editor Score | 4.3 / 5 | 4.5 / 5 |
| Primary Category | Hair Loss | GLP-1 Weight Loss |
| FDA Brand-Name Access | Compounded only | Wegovy, Zepbound, Ozempic, Mounjaro, Viagra, Cialis |
| Compounded Options | 0 compounds | 1 compounds |
| Adjacent Categories | Hair Loss, Erectile Dysfunction | GLP-1 Weight Loss, Erectile Dysfunction, Hair Loss |
Who Should Choose Keeps vs Hims
Choose Keeps if…
- You only want generic finasteride and minoxidil at the lowest price, with no membership.
- You don't need anything beyond hair loss (and possibly ED).
Choose Hims if…
- You want combination topicals or a wider hair-loss formulary.
- You want weight-loss or other care in the same account.
Monthly Cost Compared
| Keeps | Hims | |
|---|---|---|
| Membership or program fee | No membership fee | $39 first month; then $149/mo membership |
| Published price | From $20 – $65/mo | From $149 – $449/mo |
| All-in at a maintenance dose | Not published | $498/mo wegovy pen (est.); $598/mo zepbound (est.) |
| Public reviews (Trustpilot) | 3.5/5 from 284 | 2.9/5 from 9,150 |
| Prices last checked | 30 July 2026 | 21 October 2026 |
Prices come from each provider's own pages on the dates shown and change often; maintenance figures include any required membership. Compare every provider in the GLP-1 price tracker.
The Verdict
For patients who want only FDA-approved generic finasteride and minoxidil at the lowest possible price, Keeps and Hims are effectively equivalent — pricing is nearly identical and both have similar Trustpilot scores. Hims wins on formulary breadth if you want compounded multi-active topicals or want to bundle hair loss with ED or skincare treatment. Keeps wins on simplicity if hair loss is your only concern. Neither platform stands out on patient experience versus category leaders like Strut Health or MangoRx.
Frequently Asked Questions
Is Keeps or Hims cheaper for finasteride?
Keeps finasteride starts at $20/mo; Hims finasteride starts at $22/mo. The difference is minimal. Both are among the cheapest online finasteride options available.
Does Keeps offer compounded hair loss treatments?
No. Keeps offers only FDA-approved generic finasteride and minoxidil. It does not offer compounded multi-active topicals. Hims and Strut Health offer compounded formulations that combine finasteride, minoxidil, and tretinoin.
Which is better — Keeps or Hims?
For hair loss only, Keeps is simpler and slightly cheaper. For a broader formulary including compounded topicals or bundled men's health (ED, skincare), Hims is the better fit. Both have similar Trustpilot scores around 3.0, which is lower than category leaders.